Medical Internet Marketing (SEO)
If you are a Medical Doctor (MD), Chiropractor, or Dentist it is critical that you have an internet marketing strategy for your practice to continue to thrive in today's market.
- The overwhelming majority of people now use the internet to find the services they are looking for instead of the phone book. This includes potential patients looking for MD's, Dentists, and chiropractors who in the past might have found you through traditional media and advertising.
- The few remaining calls you may be getting from the phone book will dwindle to nothing over the next few years as the internet virtually replaces the yellow pages.
- The longer you wait to have your site professionally optimized with a sound internet marketing strategy, the
the more expensive it will become as more competition enters your market. - Unlike traditional advertising, you continue to see the benefits long after you've finished paying for the service.
If someone in your city were to look for a medical professional in your area of practice using the internet would you show up? If so, are you on page 1 of the search results?
Knowing this information is critical because in the future the answer to these questions could easily be the difference between a thriving practice with a constant stream of new patients or a practice barely surviving after clinging to traditional advertising methods long after they became ineffective. But don't take our word for it, I'm sure your own experience reinforces how little new business you get from the yellow pages today as opposed to even a few short years ago.
On the other end of the spectrum are medical professionals who do understand the power of the internet and have at least invested in what they believe to be a decent website, maybe even signing up for a low cost "seo package" offered by the design company. If this describes your practice, how many new customers have found your site and became patients because of it? You can have the most amazing website in the country, with dancing spines, flash and audio, and more educational videos than anyone could ever actually get through, but If your website isn't at the top of Google on Page 1, and the other major search engines, it will do you absolutely no good.
Over the next few short years the last of the medical practices that haven't yet looked to online solutions to increase their patients while reducing their advertising costs will be forced to do so. Unfortunately, they will be forced to do this to survive, having let the opportunity to thrive and have a competitive advantage pass them by. The longer you wait the more competition their will be to rank at the top of the search engines which is another reason to act now.
At North American Multimedia we have the experience and knowledge to work with you to ensure that you have verifiable income every month from your website in the form of new patients and patient inquiries. Call us today for a free SEO and Online Marketing consultation. we will be happy to review your current website and internet marketing strategy and give you our thoughts and recommendations.
