SEO Training Class
North American Multimedia is now providing Search Engine Optimization/SEO Training Classes in Orlando and Tampa, Florida for companies and individuals that want to learn how to use their website to bring in more leads and increase revenue through online marketing. In addition to learning the technical aspects of SEO, the course will include how to develop and apply SEO to an overall online marketing strategy based on your company or organizational goals. All participants will leave with a written Internet Marketing and SEO Strategy for their website!
The Search Engine Optimization Course is Perfect for:
- Marketing Directors who want to use the internet to generate more revenue while decreasing cost per sale
- Small Business Owners who are wanting to reduce marketing and advertising expense while increasing the number of calls received and sales made
- Website Designers or copywriters who want a better understanding of webdesign best practices for SEO or to begin offering SEO services to clients
- Companies that Outsource SEO and want to reduce costs by bringing their internet marketing in-house
- Users of Pay-Per-Click Advertising who want to eliminate the high monthly costs of paid search without sacrificing the traffic they are currently getting to their site from PPC
- Independent Distributors and Affiliate Marketers who are looking for a way to differentiate themselves and gain a competitive edge!
- Anyone who is unfamiliar with any or all of the items in the course subject list below!
The Internet Marketing and SEO Course Will Include:
- Importance and Relevance: SEO Basics; Understand how search engines determine which webpages appear, and in what order, in the search results for a particular keyword search.
- Keyword Research Strategy: How to determine which keywords your site should target based on number of searches and the competition for those search phrases.
- Website Structure: How your site goals, keyword research, your industry, competitive research, usability, and SEO Best Practices come together to create your website structure.
- Meta-Tags: Common questions are answered such as: What are meta-tags? Are they even used anymore? How much do they matter? When and how should I use them?
- Navigation: Usability and SEO best practices will be covered in understanding the importance of primary and secondary navigation as well as hyperlinks within the body of the page.
- CSS for SEO: Learn about CSS and how to use it to give your website a boost in the rankings.
- PageRank(PR): Google PageRank will be explored. The discussion will include an understanding of the original PageRank formula as written by Google co-founder Larry Page, PageRank Sculpting theories, and the importance of PR in ranking for your desired keyword searches.
- BackLink Profiles: Understand all of the known components, such as domain diversity and anchor text distribution, as well as how the number of internal and external links on a page impact the way search engines determine your website's importance and relevance.
- SEO Copywriting: Learn to write compelling web copy that converts visitors to clients and customers while appropriately applying keywords in keeping with Search Engine Guidelines. Also, writing effective Title Tags, Meta-Descriptions, and articles will be covered.
- Link Building: Learn 50 top link building strategies that you can begin immediately. Also, our proprietary Fusion Link Building Strategies will be covered that not only boosts your search engine ranking, but immediately generates leads and sales offline as well.
- Social Media Marketing(SMM): What is Social Media Marketing and can it be used to create measurable business results? We will have a special guest lecturer who is an authority on exactly that discuss how SMM can be used to create more leads, sales, and boost your brand awareness!
- Directory Submissions: Want to know which directories are worth your time and have SEO value? We will cover our list of top directories, their submission procedures and guidelines, as well as techniques for writing effective inclusion requests.
- Integrated SEO Marketing: Understand the untapped power in creating synergy through the integration of your online and offline marketing campaigns in a way that produces fast results and amplifies the effects of your traditional marketing.
- Google Analytics: Learn how to use Google's free analytics program to continuously improve your website to produce better results over time.
Contact Us For More Information!
Want to find out if this course if for you? Our instructor is happy to personally speak with you to answer any questions and help determine if this class best meets your needs!
